ZSA sets official sugar prices amidst retailer overcharges

Staff Reporter

The Zimbabwe Sugar Association (ZSA) has issued a directive on the official retail prices for sugar, advising that a 2kg packet should cost between US$2.60 and US$2.80.

This announcement comes as a corrective measure after reports last week that some retailers were charging between US$3.15 and US$4.00 per packet.

In a statement released yesterday, ZSA Chairman Willard Zireva reassured the public about the stability of the sugar supply in the country.

Zireva emphasised that Zimbabwe has sufficient sugar stocks to meet local demand, negating any justification for the recent price hikes observed in some outlets.

"The demand for sugar will spike as a result of the operating environment and speculative behaviour by some market players. However, despite these factors, the stocks on hand are adequate to meet normal local demand," Zireva stated.

According to the ZSA, the recommended unit shelf price for table sugar remains unchanged at US$2.60 wholesale and US$2.76 retail for the SunSweet brand, with Gold Star white sugar retailing at US$2.80 per 2kg packet.

The assertion of stable prices is backed by the upcoming cane milling season, scheduled to resume in mid-April, which Zireva claims will "further boost the existing stocks of sugar."

The discrepancy in pricing has led to calls for Governmental intervention. Marjorie Mushonanzou, a Harare-based consumer rights advocate, expressed frustration over the inconsistencies.

"The Government should descend hard on all retailers who increase the prices of goods without justification. It's unfair to the consumers who rely on stable pricing for their daily needs," she argued.

Similarly, economic analyst Tendai Chichetu highlighted the need for strict enforcement of pricing regulations.

"Retailers found guilty of unjustifiably hiking prices should face penalties. It’s crucial to maintain market stability, especially for essential commodities like sugar," Chichetu noted.

As the country continues to navigate through economic challenges, the maintenance of fair pricing and the assurance of sufficient supplies are seen as vital steps towards ensuring the affordability and availability of basic food items.