Staff Reporter
President Emmerson Mnangagwa has called on Zimbabweans to embrace their cultural diversity and rally behind a shared national identity to foster unity and economic transformation.
Speaking at the official launch of Culture Month in Chiredzi, yesterday, the President underscored the importance of indigenous voices in shaping a modern, inclusive, and prosperous Zimbabwe. The event, running under the theme “Celebrating Indigenous Voices,” drew thousands from across the country to celebrate local traditions, food, music, and art.
Addressing the enthusiastic crowd at Rusununguko Open Grounds, President Mnangagwa said Zimbabweans must take pride in their roots and reject any notion that diversity is a weakness.
“Let us be proud of who we are, as Zimbabweans and as Africans. Our cultural diversity is not a source of division but a wellspring of strength and unity. By amplifying indigenous voices, we are honouring our past and also paving the way for a more inclusive and sustainable future,” he said.
The President emphasized that cultural inclusivity is not only about heritage but is a strategic pillar for national development. He noted that the Second Republic has prioritized the promotion of indigenous languages and cultural expressions through targeted programmes across all provinces, aligned with the Devolution and Decentralisation Agenda.
“Through embracing our different cultures, we tap into the potential of all communities and march ahead towards a modern, industrialised and prosperous Zimbabwe,” he added.
As part of efforts to bolster the cultural and creative industries, the President announced funding for the establishment and refurbishment of cultural centres throughout the country. These centres will serve as custodians of traditional music, dance, art, and crafts. Further investments will also be directed toward film studios, digital media production, and academic documentation of Zimbabwe’s rich heritage.
“The production of indigenous content in film, television, and digital media should ultimately amplify Zimbabwean stories, languages, and diverse cultures,” said President Mnangagwa, calling on scholars and local leaders to step up efforts in preserving cultural knowledge.
He also issued a stern call to the media, urging it to uphold moral standards and resist promoting content that undermines the country’s values.
“The media should never be used to promote moral decadence or a national psyche that goes against the grain of our traditions, culture, values and norms,” he warned.
The vibrant launch was attended by Vice Presidents Dr Constantino Chiwenga and Colonel (Retired) Kembo Mohadi, who stood alongside the President in a united show of leadership. The event featured exhibitions of traditional foods, herbs, crafts, and live performances that brought Zimbabwe’s cultural richness to life.
As celebrations continue across districts, President Mnangagwa’s message was clear: Zimbabwe’s strength lies in its diversity, and its future depends on unity, cultural pride, and collective action.
