Zim is set to showcase cultural richness, economic vitality at Expo 2025 Osaka

Staff Reporter

Zimbabwe is gearing up for a significant presence at Expo 2025 in Osaka, Japan, aiming to highlight its rich cultural heritage and robust economic strengths on an international platform.

The nation plans to captivate global audiences with a diverse array of exhibits and presentations under the theme "Beyond the Limits," drawn from the country's ambitious Vision 2030.

During yesterday’s post-Cabinet media briefing, the Minister of Information, Publicity, and Broadcasting Services, Dr Jenfan Muswere, stated, "The nation is informed that Zimbabwe will be participating at Expo 2025 Osaka under the theme “Beyond the Limits," which was inspired by the country’s Vision 2030. The theme is also in line with the Expo theme, “Designing Future Society for Our Lives”.

The Minister revealed that Zimbabwe has since submitted its pavilion design, layout, and storyline to the organisers and is well on course to meet all the deadlines.

“The Zimbabwe pavilion will comprise a three-dimensional pavilion consisting of engaging and interactive advanced technologies, multi-media elements, and innovative design concepts that will create Page 8 of 8 captivating and memorable experiences for the visitors. The pavilion will be anchored on the following pillars: Experience Zimbabwe; Opportunities; and Our Future. The pillars will showcase Zimbabwe’s rich culture and heritage, tourist attractions, history and the Liberation Struggle, trade, investment, and tourism opportunities, and aspirations under Vision 2030," said the Minister.

Expo 2025, scheduled to run from April to October 2025, is organized by the Bureau International des Expositions and represents a vital opportunity for cultural exchanges and enhancing public understanding of global interconnections.

Zimbabwe is expected to use this international event to spotlight its economic prowess, particularly its thriving agricultural sector known for high-quality produce like tobacco, tea, and citrus fruits, alongside its wealth of natural resources such as gold, diamonds, and platinum, which significantly contribute to its economic growth.

Expo 2025 Osaka will also underline Zimbabwe's potential for sustainable development and investment opportunities across various sectors, including renewable energy and tourism.