Zimbabwe Agricultural Show 2024 set to be bigger and better with international exhibitors

Staff Reporter

The upcoming edition of the Zimbabwe Agricultural Show (ZAS) promises to be the largest and most diverse yet, with exhibitors from Europe and Asia expressing keen interest in participating.

During a post-Cabinet media briefing yesterday, the Minister of Information, Publicity and Broadcasting Services, Dr Jenfan Muswere, announced that exhibitors from Pakistan, Japan, Netherlands, Brazil, and Italy will be part of this year's show.

"To date, 52,218 square meters of the available 78,224 square meters for commercial exhibitions have been taken up by 208 exhibitors. Exhibitors from Pakistan, Japan, Netherlands, Brazil, Italy, Malawi, Botswana, South Africa, and Turkey have shown interest to participate at this year’s Zimbabwe Agricultural Show," said Minister Muswere.

The 114th  edition of the Zimbabwe Agricultural Show will be held from Monday, 26 August 2024 to Saturday, 31 August 2024, under the theme, "Cultivating Prosperity: Growing Business. Innovating for Change. Nurturing our Future."

The Show will be organized around the agri-produce, tobacco, cotton, livestock, and commercial exhibitions sections.

Minister Muswere informed that the Show will be officially opened on Friday, 31 August 2024.

Minister Muswere emphasized that the safety and security of attendees are of utmost importance.

 "Great emphasis has been put on the safety and security of both exhibitors and visitors, with wider and more modern CCTV cameras having been installed, in addition to the use of drones," he stated.

Established in 1895, the Zimbabwe Agricultural Show has continuously sought to promote agriculture and its supporting activities, facilitating agricultural development in Zimbabwe.

With an estimated two million visits to its Business Hub annually and vehicular traffic of at least 400,000 vehicles a year, the ZAS holds an enviable national record among the agricultural and business communities and the public.

Each year, over 200,000 people attend the rebranded Zimbabwe Agricultural Show, formerly known as the Harare Agricultural Show, reflecting its growing popularity and significance.

As preparations continue the excitement and anticipation for the 2024 Zimbabwe Agricultural Show build, promising a vibrant and dynamic showcase of agricultural innovation and business opportunities.