Gvt on NDS1 awareness campaign drive

Staff Reporter

Government through the Ministry of Information, Publicity and Broadcasting Services is embarking on an intensive drive to inform and educate the nation on the National Development Strategy (NDS1) and its role toward the attainment of Vision2030.

Speaking during the 25th Cabinet Press Briefing, Minister of Information, Publicity and Broadcasting Services, Monica Mutsvangwa revealed that a nationwide awareness campaign on NDS1 was on the cards and needed resources to be successfully implemented.

“Cabinet was informed that a sustained national information campaign targeting the entire nation on the NDS1, the national blueprint which the Government is implementing to move the country towards the attainment of Vision 2030, is an imperative which should be adequately resourced,” said Minister Mutsvangwa.

The Minister further explained the objectives of the rigorous information campaign on the NDS1 to the nation, outlining the critical component of human participation.

“The overall aim is to achieve a timeously and accurately informed nation and international community on developments in the country to facilitate a two way communication between Government and citizens; to reshape the national view point through content creation, development and dissemination….,” said Minister Mutsvangwa.

Further, “Cabinet informed that the NDS1 messaging campaign will segment audiences with a view to targeting them with tailor-made messages that will appeal to their social standing.”

The thrust behind the NDS1 is for the nation to achieve an empowered and prosperous Upper Middle Income Society by 2030.  The Second Republic launched Vision 2030 to chart a new transformative and inclusive development agenda.  Its goal is to expand horizons of economic opportunities for all Zimbabweans that leave no one behind.  This information drive will ensure that every citizen of this country including the diaspora get wind of the information.

“Cabinet directed that the requisite financial resources should be availed to facilitate the dissemination of information on NDS1.

“Internal public will segment the campaign according to social groups, rural and urban populations, youths and women’s groups, students, churches, the general public, workers, businesses, small and medium enterprises, corporates and the intelligentsia, cooperating partners and the international community,” Mutsvanga said.