Staff Reporter
Nestlé Zimbabwe has ramped up production of its flagship breakfast cereal, Cerevita, by more than 35% after investing US$7 million into upgrading its local manufacturing capacity.
The development is aimed at responding to growing domestic and regional demand while reinforcing Zimbabwe’s industrial and food security goals.
According to a report by the Zimbabwe Economic Review yesterday, “The latest expansion by Nestlé Zimbabwe marks a significant milestone in the country’s drive toward agro-industrial transformation. The US$7 million injection into cereal production infrastructure is expected to improve product availability, create employment, and enhance export competitiveness across southern Africa.”
The report further noted that, “Cerevita’s increased output powered by the commissioning of a new Roller Drier 4 will not only stabilise supply in Zimbabwe but also expand the company’s export footprint to key regional markets including Zambia, Malawi, and Mozambique.
This supports Government efforts to position the country as a manufacturing hub under Vision 2030.”
The Zimbabwe Economic Review highlighted Nestlé’s role in inclusive local sourcing, stating, “The company’s business model currently involves 350 local suppliers, including 18 smallholder farmers. This level of integration into the domestic value chain ensures that the benefits of industrial growth are widely shared, especially in rural and peri-urban communities.”
Cerevita, now offered in five variants and two pack sizes (500g and 750g), is fortified with GRAINSMART a proprietary blend that promotes daily energy release and essential nutrient intake.
Nestlé Zimbabwe said the product plays a crucial role in household nutrition and food access.
Commenting on the sustainability aspect, the report added: “Nestlé’s approach to expansion has been notably eco-conscious, with strong emphasis on energy efficiency, water stewardship, and waste minimisation.
The company’s local operations are increasingly aligned with global environmental standards.”
The Zimbabwe Economic Review concluded by stating, “Nestlé’s continued reinvestment after more than 60 years of operation in Zimbabwe demonstrates a strong vote of confidence in the country’s economic prospects. Their strategy ties closely with national development priorities, especially in the areas of food security, youth employment, and industrial value addition.”
With 149 permanent staff and 268 casual workers, Nestlé Zimbabwe said it remains committed to nourishing generations while supporting sustainable livelihoods.
